Analyzing the Confirmatory Factor Analysis of Religious Tourism Image of Wat Sala Loi in Tourists’ Perspective

Authors

  • nattapong Chaisaengpratheep Vonchavalitkul University

Keywords:

Tourism image of Nakhon Ratchasima Province, Religious Tourism, Confirmatory Factor Analysis

Abstract

The study aims to identify confirmatory factor analysis the image of religious tourism at Sala Loi Temple from the perspective of tourists. The sample group consisted of 460 Thai tourists who completed questionnaires and accidental sampling. The statistics utilized in the data analysis were descriptive statistics and confirmation element analysis: CFA by SPSS program. The traveler perspective comprises 13 variables and 5 elements: infrastructure, expectations, marketing communications, attractions, and safety, and an absolute fit Index:  c2  = 68.48, df=38, c2/df= 1.634, CFI = .992, TLI = .988, NFI = .979, GFI= .973, AGFI= .951, RMR = .014, RMSEA = .037, Hoelter sig.05 = 379

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Published

22-12-2022

How to Cite

Chaisaengpratheep, nattapong. (2022). Analyzing the Confirmatory Factor Analysis of Religious Tourism Image of Wat Sala Loi in Tourists’ Perspective. Journal of Humanities and Social Sciences, Suan Sunandha Rajabhat University, 5(2), 22–35. Retrieved from https://ssrujournal.com/index.php/hsssru/article/view/45