Organizational Management Factors affecting Service Recipients of Fitness Business Awareness in Hua Hin district, Prachuapkhirikhan province: A Case Study of PumpUp

Abstract

The objectives of this research aimed to: (1) study the level of successful organizational management factors in service recipients’ awareness in HUA HIN; and (2) study the successful organizational management factors in service recipients’ awareness in HUA HIN district. The investigation was done through 288 surveys accumulated via accidental sampling method. Data analysis was done through percentage, mean, standard deviation and multiple regression analysis. The results showed that ‘system’ scored the highest on the overall, followed by ‘shared values’, ‘skills’, ‘structure’, ‘style’, ‘strategy’, and ‘staff.’ Moreover, the 4 independent variables affecting service recipients’ awareness were skills, style, structure and system.