Factors affecting Attitude towards Self-Digital Publishing Business at the Faculty of Education in a large-sized University of Bangkok

Abstract

The research studied factors affecting attitudes in self-digital publishing business at the Faculty of Education in a large-sized university located in Bangkok. The samples were 336 students from 7 branches of the faculty of which were selected by cluster random sampling method. Data collection used in the research were questionnaires and the statistical analysis used percentage, mean, standard deviation, Pearson correlation coefficient, and stepwise multiple regression analysis. The majority of participants comprised of 70.8 percent female of 21 years of age. Forty-four percent had a grade point average between 3.01–3.50. Furthermore, results shown significantly positive correlation coefficient among the factors affecting attitudes in publishing business at .01, and the 3 factors were: age (X1), moral, ethical and professional ethics (X2), and creativity and the pursuit of new things (X3). The prediction equation in terms of raw scores was Y ̂ = -0.658 + 0.986(X3)