Guidelines for cultural tourism promotion management Suan Sunandha Rajabhat University

Abstract

The objective of this research was to study the physical characteristic environment for cultural tourism of Suan Sunandha Rajabhat University to find out the SWOT of SSRU for cultural tourism.Moreover, this is to find out the management guidelines to promote cultural tourism Suan Sunandha Rajabhat University which is the qualitative research by collecting all the academic paper that relate with SSRU and including Semi-structured interview and group meetings that the data were then analyzed using content analysis methods. The results were found that 1) Resources and the physical characteristic environment for cultural tourism of Suan Sunandha Rajabhat University that can be developed for cultural tourism as Sunantha Kumarirat monument, amulet of Sunantha Kumarirat, Sunandha palace hotel, The Saisutthan Padon Building Museum, The Buddha Sunandakorn Buddha image, The Chiang Sean Buddha Buddha image, The tunnel under Phranang Hill, 3 Silapa Rattanakosin Resource Center, Sasipong Praphai Building, Her Royal Highness Her Royal Highness Prince Phisamai Phimonsat Royal Residence, Her Royal Highness Her Royal Highness Princess Jutharatana Royal Residence, Princess Adorndibyanibha Royal Residence and Uan Arch Tham Thawan Royal Building 2) The SWOT as the Strengths have unique products which there is a distinctive emphasis on the palace and the area in the heart of the city however the Weaknesses points weas lack of public relations to the tourists. Whereas the Opportunities are to market and promote both educational and cultural tourism in the future and the threats are responsible agencies to support for gain more tourists coming. 3) Guidelines for the management of cultural tourism promotion at Suan Sunandha Rajabhat University as (1) planning and policy (2) organization (3) staffing (4) leadership and guidance (5) coordination (6) control (7) budgeting (8) management Marketing (9) Other kind of Management